It is a research by Doug Young who is a former China company news chief for Reuters who teaches financial journalism at Fudan University in Shanghai.
The latest data on China’s booming smartphone sector show an industry that has crossed a tipping point in 2014, with sales starting to sag after several years of explosive growth and this could hurt domestic manufacturers, even forcing some to go out of business.
This might also affect the smartphone Brands in southern pacific region as he mentioned in his report. Small players like OPPO & OnePlus are more vulnerable to this slowdown where as Brands like Honor, Xiaomi, Huawei, ASUS will continue their legacy as they are well grounded with all the strategy implemented.
Malaysia is currently the HOT market for Smartphone brands & we can’t really say that every brand that has set up in Malaysia is making a good growth.
As the research says even though the trend shows a good internet penetration & an increased growth of smartphone usage in Malaysia, because of low funding OPPO & OnePlus are going to affect in the industry slowdown process.
A study conducted by TNS which includes more than 150,000 interviews across 56 countries on consumers’ online behaviour shows that Malaysia is 1 out of only 5 places in the world where smartphone usage has outstripped computers.
The study found that in Malaysia, 35% of the users surveyed said that they exclusively use their smartphones and no other device to access the Internet, making Malaysia the #1 country in the world when it comes to smartphone Internet access exclusivity.
No doubt Malaysia is a growing country but when it comes to competition, there are smart players who can rip off & run well ahead before any calamity they foresee, such brands like Huawei, Samsung, Asus, Honor can withstand any pressure from the industry whereas other Brands with small funding will get affected.