Las Vegas, U.S.A., January 7, 2015: Honor debuts at CES 2015 under lime light and showcased two flagship smartphones, viz. Honor 6 Plus and Honor 6, along with Mate 7 and P7.
Honor, as the e-commerce smartphone brand of Huawei, reinforced the market of its global presence with cutting edge smartphones. Honor has achieved impressive progress in 2014 by extending its footprint to 57 global markets including Malaysia, India, Russia, Korea, UK, Germany, France in 6 months. In 2015, Honor plans to invest US$100M on global development which gives a strong signal to the market of its determination and commitment as a challenger brand globally.
“Honor will deploy appropriate business model in overseas markets , and will ride on 1+N+X business model to build a healthy and win-win eco system globally. For overseas markets, we shall expand and step up our efforts and investment on sales channel, products, marketing, services and supplies, and will uplift the positive impact of Honor brand. For key countries, we shall form partnership with more on-line retailers and aim at better customer experience, “said Mr. Jeff Liu, President of Honor.
Honor is paving the way. “It takes longer for Honor smartphones to enter into the US market in comparison with Europe and Asia. But finally, we will make it. We are confident of our advanced technology, e.g. own developed mobile chipset, 5G technology, mobile technology, cloud computing and big data,” said Mr. Jeff Liu. Honor’s technological edge is realized in the prime smartphone features like Dual camera imaging, own developed Kirin chipset and fingerprint recognition of Honor 6 Plus, Honor 6, Mate 7, P7 that capture much attention of CES audience.
“We target to achieve 40M sales volume and US$5B sales revenue in 2015,” said Mr. Jeff Liu. Taking CES 2015 as the springboard, Honor will start its 2015 journey to grow globally and aim to achieve the target.
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